Goat's Milk in China - Taking on Traditional Dairy
2018-08-21 15:36 Tuesday
Goat's milk has become increasingly prominent in the Chinese market. Recent data suggests that more than 40% of Chinese consumers purchase goat's milk for children, of which half believe that goat milk is more nutritious than cow's milk, but is that true?"
Childhood allergies to cow's milk are the primary reason for the popularity of goat's milk in China. Consumers believe that goat's milk retains more nutritional properties than cow's milk, which is why despite the fact that goat's milk is the far more expensive option, its sales have continued to increase.
Slogans in advertisements for goat's milk allege that it is more nutritious, and contains breastmilk-like properties that are essential for children's health.
However, dairy experts have noted that such claims are not correct, and that excessive consumption of goat's milk should be avoided.
The nutritional status of goat's can be summarized as follows:
1. Nutritional differences between goat's milk infant formula and cow's milk infant formula are marginal. All infant formula powders produced in accordance with national standards have similar nutritional values.
2. Tiny protein molecules in goat's milk are in fact easier to absorb, when compared with cow's milk.
3. The jury is still out on whether proteins in goat's milk are indeed allergy-free. Current research has found that goat's milk doesn't contain heterologous proteins which will result in allergies, but the matter is far from settled.
Nutritionists suggest that goat's milk is a good first option for infants with poor intestinal systems, whereas hydrolyzed protein milk is best for infants with lactose intolerance, encompassing a large share of the Chinese population.
In the wake of increased goat's milk consumption, prominent global dairy enterprises including Yashili, FIRMUS, and Ausnutria Dairy, have entered the market, with almost 20 enterprises having met the qualification standards to produce goat's milk infant formula. Nonetheless, small domestic goat milk yields, scattered source bases in China, and a shortage of goat whey, have led to excessive dependence on imported goat whey. The supply shortage has served as a constraint on continued growth in China's goat's milk market.