56% of Canadians Would Pay Higher Prices for Sustainable Packaging
2019-01-03 09:55 Thursday
More and more Canadians are willing to pay more for green food and packaging, according to a new study on sustainability from Asia Pulp & Paper. The survey was based on a sample of 1,003 Canadian adults, and the data was statistically weighted according to age, gender and geographical region to ensure a reliable and accurate reflection of Canada's adult population.
The survey found that more than half of consumers (56%) are willing to pay higher prices for fast food packaged in sustainable materials, with 37% indicating that they would pay 10% more. Nearly half (48%) of Canadians surveyed said that a company's commitment to sustainable is important when choosing a fast food restaurant.
In terms of fast food packaging, 59% of consumers noted that sustainability was an important purchasing factor, roughly the same as those for compost/biodegradable food (62%) and portion sizes (58%).
The survey also found that more than 70% of Canadians place more emphasis on sustainable food packaging than they did five years ago.
Nonetheless, sustainable packaging still faces many challenges.
Though a large majority of Canadians (85%) express willingness to contribute to the environment, numerous obstacles prevent many of them from properly handling food packaging and recycling/compost waste. The top three obstacles noted were unclear marking on recyclable/compostable packaging (47%), followed by restaurants without proper containers (40%) and packaging that still contained food when thrown away (38%). More than a third of respondents (35%) believe that fast food or snack food companies should use sustainable packaging for their food.
With the rise of environmental consciousness, food companies can make great strides in product packaging and innovation, cost control, and environmental practices, which will also have a positive impact on profits and sales growth in the long run.