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Is Ultra-filtered Milk the Future of the Dairy Industry?

2019-01-25 15:40 Friday


Recently, a Canadian dairy company Saputo, launched JOYYA, an ultra-filtered milk product. What's unique about ultra-filtered milk is that it provides 75% more protein and 25% less lactose than ordinary milk! Developed specifically for Canadians, the ultra-filtered milk is made from 100% Canadian milk and does not contain any artificial colors or flavors.

Ultra-filtered Milk

Compared with Coca-Cola's ultra-filtered milk product Fairlife, JOYYA not only has higher protein content, but also lower sugar content and a longer shelf life. In the unopened and refrigerated state, the shelf life of JOYYA ultra-filtered milk can be as long as 120 days. The product can be stored for up to two weeks in its unsealed state.

On the packaging, Saputo specially designed the ergonomic PET bottle packaging for JOYYA, which is not easy to dump and can keep fresh for a long time!

In a recent consumer survey, Saputo found that milk remains a top choice from consumers. It also concluded that milk products are of enormous interest in Canada, where 87% of people drink milk regularly and 40% consume milk every day.

Sales of the specialty milk have soared since Coca-Cola introduced Fairlife in 2015, with sales of ultra-filtered milk having grown 79% since 2016. That summer, Coca-Cola introduced Fairlife ultra-filtered milk to the Canadian market. Food giant General Mills also launched YQ Yogurt made from ultra-filtered milk at the same time.

So will ultra-filtered milk be the next big thing in dairy? Clearly, leading brands, including Coca-Cola, General Mills, and Saputo believe it will.

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