SC Johnson Will Launched Bottles Made from Recycled Ocean Plastic
2019-03-13 09:57 Wednesday
SC Johnson has announced plans to start producing its top household cleaning products made entirely from recycled plastic collected from the world's oceans.
At the end of February, the company announced that 100% recycled ocean plastic bottles will be used in consumer products giant Windex Vinegar's household cleaning products, and as many as 8 million units will be available in spring 2019 on shelves at retailers like Target and Walmart.
Windex bottles have been made from 100% post-consumer plastic since 2015, but SC Johnson claims the new glass cleaner bottles will be the first in the world to be made entirely from recycled ocean plastic, adding that they will also be "non-toxic".
The company is looking at the launch dates of new bottles from north American retailers in the coming months.
This initiative is part of SC Johnson's commitment to use triple recycled plastic in its packaging and make all its plastic packaging recyclable, reusable or compostable by 2025.
"There are more than five trillion pieces of plastic in the ocean, and the situation continues to get worse," Fisk Johnson, chairman and CEO of SC Johnson said. " The Windex bottle is just one of many solutions. We not only provide solutions to ocean pollution, but we also take action to make these solutions a reality. "
In addition, Johnson said it plans to launch a 100% "Social Plastic" Windex bottle in the fall of 2019 in partnership with the nonprofit Plastic Bank. The bottle will only be made from ocean plastic that the plastic bank procured from Haiti, the Philippines and Indonesia. The company explained that some of the proceeds will be used to provide social benefits to people living below the poverty line in these areas.
The company has also launched a social media campaign to raise awareness about ocean plastic pollution and has pledged to fund other recycling centers in Indonesia.