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Product Innovation Gives Sports Nutrition Consumers More Choices

2019-04-28 09:36 Sunday


Different research firms will give you different numbers, but the consensus is that the market is huge and will only get bigger.

Sports Nutrition

Grand View Research forecasts that the global sports nutrition market will reach $24.43 billion by 2025, with a compound annual growth rate (CAGR) of 9.7%.

Market Research Future is more optimistic, forecasting a global market of $39 billion by 2020. Zion Market Research has gone a step further, forecasting a $45.27 billion sports nutrition market by 2022.

Until recently, the market consisted mainly of two products: electrolyte-filled sports drinks and ready-to-mix protein powders. These products remain the largest segment of the sports nutrition market, while Euromonitor International expects sales in those two segments to exceed $7 billion each by 2020.

As consumers seek new and innovative products to get the health benefits they seek, supplements, bars, snacks with a variety of flavors, baking powder and more are filling the sports nutrition market.

As the consumer base expands, the key for brands that want to take this advantage is to make sure their products are right for everyone.

Brands like Kodiak, IDF and Natural Force understand this changing market. As the market for sports nutrition expands from athletes and bodybuilders to the general population, new forms of nutrition should be adopted.

Products that were once almost exclusively in powder and drink form, consumed during or immediately before or after exercise, are now used for breakfast, lunch and dinner, as well as snacks in between. It depends on the brand offering a range of product types to help consumers personalize their sports nutrition experience.

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