Digital Printing Makes Packaging More Flexible
2019-05-05 09:17 Sunday
Digital printing enables brands and manufacturers to respond quickly to customer needs, while improving supply chains, reducing warehouse costs and waste, and accelerating product launches.
The traditional printing technology is mature, with a large number of equipment installation bases and new machines every month. Digital printing, by contrast, is in its infancy, with a small installation base but a high compound annual growth rate.
Digital printing is estimated to account for less than 1% of total label, folding carton, flexible and corrugated packaging volume, creating huge growth opportunities for brands, technology suppliers, retailers, contract packers and processors.
It is estimated that more than 900 digital packaging presses have been sold in the United States in the past decade, but that number is expected to nearly triple to 1,600 by 2022.
In addition to better image quality, the biggest advantages of digital printing are cost and supply chain, including warehousing efficiency, speed to market and short-term operation.
Digital printing is expected to cost more, which brands see as a risk. However, advanced digital technologies can help them achieve previously unattainable goals and increase the value potential of packaged applications.
For packaging manufacturers and brands, digital methods must be found to speed product launches and improve supply chains. Digital printing allows brands to use their packaging more flexibly, and to test the market with consumers' data based on location, seasonality, buying habits, age, and so on.
Digital printing can be used for creative marketing and to expand the influence of brands in the market. Packaging manufacturers have already been successful in using short digital prints to design new interactive packaging.
While packages using digital printer can make a splash in the market, the real shift comes from the supply chain. Digital printing can be targeted for long-term project work and can also reduce costs associated with transportation, warehousing and obsolescence.