Wadak Kaffei:Coffee with Probiotics
2018-11-05 09:45 Monday
Chuting Cosmetics Technology (Shanghai) Co. has developed coffee beans that are fermented by human probiotics that produce nutritious coffee.
The Kopi Luwak is made from fermented coffee beans, and is filtered for quality through a unique process. First, a civet (a type of cat found in tropical climates). When the civet eats the coffee nuts, the protein in the coffee beans breaks down in the civet's intestines， and the coffee beans are excreted from the civet. This fermentation process also reduces the amount of caffeine in the beans.
Chuting strives to produce nutritious coffee that tastes good, that also doesn't harm the civet cats that are central to its production. "Using of human probiotics to ferment coffee beans is one method we use." Jiang Junda, the general manager of Chuting, said in an interview. The strain of human probiotics called CT99 uses Taiwanese-patented technology, which was screened from the feces of healthy newborn babies.
The Kenyan berry has also been used as a carbon source for culturing human probiotics. The fermented beans contain less caffeine, so that caffeine-sensitive consumers can also enjoy the product.
During the fermentation process, coffee beans release y-aminobutyric acid, a kind of neurotransmitter that aids with sleep, counteracts blood pressure rises and burns fat. Fermented foods, such as pickles, also contain y-aminobutyric acid.
As fermentation reduces caffeine content and produces y-aminobutyric acid, coffee fermented by human probiotics can lead to feelings of both excitement and relaxation. Other nutrients, including anthocyanins, vitamins and iron, are also produced during the fermentation process.
Wadak Kaffei, the company’s new coffee product, was developed last year, Mr. Jiang noted. The company has already initiated small pre-sale promotions, in anticipation of its imminent launch.
"We have also received approval from the Chinese authorities to mass produce Wadak Kaffei in China, and we are in the preparation stage," he said. The product will be officially launched in December.
Will health products replace functional food ?
In its early years, Chuting mainly developed and produced cosmetics, before expanding its product range to include health foods, skin care drinks, and health products. In recent years, health food sales have been particularly strong, growing by a factor of 130 since their launch in late 2015, according to Jiang. He believes that in accordance with the government's Healthy China 2030 Plan, increasingly more Chinese consumers will opt to consume health foods.
Jiang also noted that as the concept of health China becomes popular, functional foods will slowly replace health products.
Although Chuting's focus is on the Chinese market, the company wants to export its success to the global market. "Our key goal for the next two years is to spread our concept of healthy China across the globe." Jiang said.
Chuting's next step is to enter the Southeast Asian market, with Malaysia, Singapore, Thailand and Vietnam in the company's crosshairs.